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Kentico, a content management system (CMS) and digital experience platform (DXP), is often misunderstood due to many misconceptions surrounding it.
While other CMS solutions like WordPress, Drupal, Webflow or Shopify are more widely known, Kentico is usually considered unaffordable and highly niche. Although not necessarily the best solution for every organisation, its features offer a diverse scope applicable to every industry. If you're considering website development, Kentico could be the right choice. Here are some of the most common misconceptions surrounding Kentico:
Misconceptions
The truth: Kentico is a versatile solution suited for businesses of all sizes and industries. Its features make it ideal for enhancing online presence and expanding reach. With Kentico, businesses can easily create and manage dynamic websites, online stores, and marketing campaigns, all while maintaining complete control over their content and user experience.
Kentico's intuitive interface and extensive documentation make it easy for users of all skill levels to leverage the platform's full capabilities and achieve their business goals. Whether a small startup or a large enterprise, Kentico has the tools and resources to succeed in today's digital landscape.
The truth: Kentico is a comprehensive content management system with an intuitive user interface. This makes it easier for users to interact with and navigate through its features. The platform is designed to be user-friendly, so even those new to it can quickly learn how to use it effectively. One of Kentico's standout features is its dedicated support team, which is always available to assist with any queries or issues that users may have.
Whether you need help setting up your account, troubleshooting technical difficulties, or have a general question about the platform, the support team is always ready to help. Kentico provides various resources, including documentation, tutorials, videos and webinars to help users get started quickly and find answers to their questions. An excellent tool for managing content and building feature-rich websites, its user-friendly interface and dedicated support team make it an excellent choice for anyone looking for a reliable, easy-to-use content management system.
The truth: Xperience by Kentico is an innovative Digital Experience Platform (DXP) that empowers you to create fully integrated digital experiences across multiple channels, all from a single platform. Unlike other platforms that require you to use various tools and systems, Xperience by Kentico provides a hybrid-headless architecture that combines a powerful content management system (CMS) and digital marketing capabilities in one place. With Xperience by Kentico, you can effortlessly manage your content and digital marketing campaigns. The platform offers a wide range of features, including content creation and management, marketing automation, personalisation, and analytics, all designed to help you create and deliver engaging digital experiences that drive results.
One of the critical benefits of Xperience by Kentico is its hybrid-headless architecture. This approach allows you to use both traditional and headless CMS technologies, allowing you to manage your content as you see fit. Additionally, the platform's open API enables you to integrate it with other systems and tools, ensuring you can seamlessly connect all your digital channels.
Overall, Xperience by Kentico is a comprehensive, user-friendly, and efficient platform that streamlines your marketing activities and enhances your digital presence. Whether you're a marketer, a developer, or a business owner, Xperience by Kentico is the perfect solution for all your digital experience needs.
The truth: Kentico, as a DXP, is ready for customisation and integrations. It offers SaaS or on-premises deployment, a headless feature for omnichannel marketing, and composability. A low-code approach empowers marketers to work independently.
The truth: Kentico is still relevant and has a thoroughly modern feature set compared to other CMS platforms. Key features offered include:
- Content authoring
- Plug-ins/widgets/apps
- Asset management
- Rich text editor
- Approval process
- Internal search
- Versioning
- Content scheduling
- Content repository
- Customisation
- SEO
- Enterprise Scalability
- Flexible Navigation Structures
- API/Integrations
- User, Role, and Access Management
The truth: Kentico offers a transparent and easy-to-understand tiered pricing system that is free of any hidden costs. With Kentico, you can easily allocate your resources to the features that can help you achieve higher conversion rates, such as better product pages, personalisation, and advanced analytics.
By eliminating any unexpected charges, Kentico empowers you to invest more into the areas that matter the most for your business. This way, you can confidently plan your budget and maximises your marketing efforts while controlling your expenses. Additionally, Kentico's user-friendly platform allows you to customise your website and online store with minimum hassle, putting you ahead of competitors and boosting customer satisfaction.
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The truth: Different platforms vary in the complexity of website content management. One such platform is Sitecore, which, despite its advanced features, can often be overcomplicated for content editors. This is because Sitecore requires the use of multiple data sources to manage different aspects of a website such as content, personalisation, and page creation.
On the other hand, Kentico's Page Builder is a powerful tool that allows content editors to manage all aspects of their website from a single place. With Kentico's Page Builder, content editors can create, edit, and personalise pages in real-time, without switching between multiple data sources. This streamlines the entire content management process, making it more efficient and effective. Additionally, Kentico's Page Builder is easy to use and requires minimal technical expertise, making it an ideal solution for businesses of all sizes.
The truth: Kentico provides a wide range of out-of-the-box features, while also allowing for the flexibility to add extensions, custom modules, and integrations to the codebase. Kentico CMS is known for its user-friendliness and intuitive interface, making it an excellent option for those new to website creation and management.
It offers straightforward content editing tools, unlimited support service, timely updates, and a ton of integrations and plugins to fit many web pages. The platform also works well with other proprietary tools, and offers integration with social media. With customisation, it can work with many projects, even for those with little programming knowledge. The platform also looks modern and has the best talents concentrating on improving a feature.
The truth: Kentico is a CMS platform that offers many comprehensive features, which arguably provides better value overall when compared to its competitors. When considering the total cost of ownership of a DXP, it is important to compare the initial price of a DXP license and its implementation with the value it brings to your business. While selecting a new DXP, one should focus on technology that meets their current needs and allows for scalability in the future. Kentico sets itself apart from competitors like Sitecore by providing scalability - one of Kentico’s major selling points.
By investing in a scalable DXP that provides the capabilities you need now, you can save money and invest it in other aspects of your project, such as UX research and design. As your business grows, you can easily extend your solution to meet your evolving needs.
The truth: Kentico Xperience is not a CMS but a Digital Experience Platform (DXP). Digital experience platforms are foundational to breaking down organisational silos by helping integrate customer-related data, digital channels and business systems – so permanent and timely customer information can be shared organisation wide. These platforms are essential for orchestration to support positive, consistent customer interactions across many digital touchpoints.
The truth: Kentico is known for providing exceptional support to its users, which sets it apart from other Content Management Systems. According to Kentico, 92% of their real users are satisfied with the quality of their support. Delivering high-quality support is a top priority for the company, and they have implemented new methods to collect customer feedback and respond to their needs quickly and flexibly.
Clients with Premium Support subscription can use the online chat option available on the Client Portal to communicate with a support team member. This feature lets Kentico clients provide more details quickly and easily by sharing screenshots, log files, and links. The chat conversation is linked to the client's account, ensuring that the support team has access to all the necessary information. The chat service is available 24/7, and you can expect to communicate with a live support representative rather than a chatbot that only provides automated responses.
The truth: Kentico's versatility and range of features makes it highly relevant to all industries and niches.
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Dapth's Kentico Expertise
As a digital consultancy and software development company, Dapth is proud to be local with zero outsourcing. Our in-house developers are Kentico certified, making us a trusted partner for your digital solutions.
Why choose Dapth for your Kentico needs?
Expertise in Kentico: As Kentico Gold Partners, we specialise in building robust, technically sound websites using the latest methodologies. Our team is adept at upgrading your site to the newest Kentico versions securely and efficiently.
Custom integrations: We excel in creating powerful custom integrations with Kentico, ensuring your website is not just a digital presence but a comprehensive digital solution.
Maximising functionality: Our expertise allows us to make insightful recommendations on how to maximise Kentico's out-of-the-box functionality.
Our comprehensive Kentico services include:
E-commerce solutions: We deliver seamless e-commerce functionality, integrating Kentico’s robust features to create a consistent and compelling online retail presence.
Online marketing tools: Utilise Kentico’s web analytics, lead scoring, and marketing automation to optimise your campaigns and enhance customer engagement.
Intranet and collaboration: Our solutions include easy-to-use project management tools and advanced collaboration features, making internal communications more efficient.
Responsive design: We ensure your Kentico website is responsive, providing an optimal viewing experience across various devices and platforms
Contact us today to learn more about our web development services.
Contributors
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