At Dapth, we’ve always believed that great digital experiences start with a deep understanding of people. From websites and intranets to powerful business applications, every solution we create is grounded in empathy, strategy, and simplicity. That’s why we’re excited to share the latest evolution in our design capability: the expansion of our design team and the introduction of Service Design as a dedicated offering.
Why Service Design?
As organisations become more connected and complex, the experiences they deliver, both to their customers and internally - need to be seamless, human-centred, and meaningful. Service Design allows us to take a step back and look at the entire service ecosystem, not just the digital touchpoints. It helps ensure that what’s designed is truly what’s needed for users, staff, and the business.
By combining strategy, research, user experience (UX), systems thinking, and design methodologies, Service Design helps map out pain points, identify opportunities, and co-create solutions that work in the real world.
This is a natural next step for Dapth. For years, we’ve been working at the intersection of business needs and digital innovation. Introducing Service Design formalises and deepens this approach, allowing us to work earlier and more strategically with our clients.
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Expanding our Design Capability
To support this new offering, we’ve grown our design team with a diverse set of skills — spanning service designers, UX and UI designers, content strategists, and digital storytellers. These new team members bring experience across sectors including health, education, transport, retail, and government, and have worked on everything from internal service reform to major public digital experiences.
The expanded team means we can now better support organisations who are navigating complex challenges, such as:
Designing digital solutions that are inclusive and accessible
Mapping and improving service journeys end-to-end
Creating internal tools and systems that staff actually want to use
Bridging the gap between customer experience and business process
This isn't just about design in the visual sense - it's about intentional problem-solving using design thinking, co-creation, and clear, evidence-based insight.
Meet the Dapth Design Team: Crafting Digital Futures with Purpose
At Dapth, our design team is the heartbeat of our digital transformation efforts. Comprising seasoned professionals with diverse expertise, they are dedicated to creating user-centric solutions that resonate across various industries.
Dan Bradley – Head of Design
Dan Bradley is a recognized design leader across Australia, having led design and creative teams in Perth, Melbourne, Sydney, and London. He has received multiple accolades, including an Effie for Effectiveness and Campaign of the Year twice. Notably, Dan led a team to win the Good Design Australia Gold Award for Service Design for NAB's "Kaboom" project. Since joining Dapth in 2024, Dan has been pivotal in redefining the company's design strategy, focusing on human-centered innovation and strategic design consulting.
Dee Mason – Senior UX Consultant & Strategist
Dee Mason brings over a decade of experience in user experience design, having previously led the redesign of Seven West Media's digital platforms and design systems. Her approach centers on human-centered design practices, facilitating workshops, and co-designing experiences that align with business strategies. Since joining Dapth in early 2025, Dee has been instrumental in shaping user experiences for startups and local enterprises, including a web app project poised for potential use at the Olympics.
Josh Bailey – Senior UX Consultant & Strategist
With a rich background in creative direction and UX strategy, Josh Bailey has spent over 18 years designing and mentoring across various platforms. His expertise spans design systems, product delivery, and strategic thinking. At Dapth, Josh focuses on supporting the growth of design capabilities, ensuring sustainable practices without compromising quality. His recent projects include strategic ecosystem and service design for local governments, enhancing user interactions and strengthening customer connections.
What does this mean for our clients?
Our clients can now engage with Dapth in more ways than ever before. Whether it’s co-designing an entirely new digital service or improving an existing one, our Service Design offering supports:
Discovery and research: Identifying user needs, business goals, and service gaps
Journey mapping and ideation: Visualising the full experience and pinpointing moments that matter
Prototyping and testing: Building ideas into reality, and testing them with real users
End-to-end design delivery: Collaborating with our developers, strategists, and marketers to take ideas from insight to impact
We’re already working with clients on exciting new projects in this space and are seeing the real-world value it delivers — from streamlined processes and happier users to more aligned teams and better service outcomes.
Looking ahead
As we continue to grow, our commitment remains the same: to create digital solutions that are thoughtful, useful, and genuinely impactful. The introduction of Service Design is an exciting step forward in that mission.
We're always up for a conversation - if you're curious about what Service Design could mean for your organisation, or want to see examples of how we’re applying it in real-world projects, we’d love to chat.
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