Recommended Reading: Kentico vs Sitecore

Benefits of Kentico Xperience

Customer Engagement with Kentico

Kentico CMS is built to improve customer engagement by creating highly personalised and interactive digital experiences. Here is how Kentico achieves that:

Personalised Content Delivery

One of Kentico's unique capabilities is its ability to deliver personalised content to different user personas. You can track visitor behaviour and preferences through the platform and customise content for different user personas, so they can only receive information based on their interests or previous interactions with your site. This level of personalisation improves the user experience and drives conversions and customer loyalty by delivering the right message to the right people at the right time.

Marketing Automation Tools

Kentico CMS comes with built-in marketing automation tools that connect your paid marketing tools to your website so you can gain in-depth insights on your user’s behaviours. It allows easy ways to set up automated email campaigns and manage customer journeys. These automations reduce manual labour, help in delivering timely follow-ups, and driving engagement without overwhelming your team with repetitive tasks.

Comprehensive Digital Experience Platform

Xperience by Kentico connects content management and digital marketing, so you can manage several digital channels from one platform. Its Content Hub stores content once and reuses it across websites, email and headless channels, so an update in one place shows everywhere.

View our case study: Banks & Bloom

E-commerce Capabilities of Kentico

Kentico has in-built features for ecommerce, which makes it ideal for an improved shopping experience for your users.

Comprehensive E-commerce Solutions

Kentico comes packed with a range of e-com tools that simplify the day-to-day management of online stores. It has inventory management, payment gateways, product catalogue creation and discount management. It also supports multi-currency and multilingual stores, which makes it an excellent choice for businesses with international customers.

Enhancing Online Store Performance

Performance is key to running a successful online store, and Kentico has features designed to support every step of the shopping experience: product catalogues, inventory, an optimised checkout and fewer steps for customers between choosing a product and paying for it.

Kentico Analytics and Reporting

Powerful analytics and reporting tools help you to track customer interactions and website performance in real-time.

Real-time Insights

Kentico offers real-time analytics so you can monitor customer behaviour in real time and learn how visitors are navigating your site, what content they’re engaging with, and where they might be dropping off. You can also track page views, conversion rates, or traffic sources. These easy-to-access analytics help you improve your existing content and website structure so it is better suited for your customers. 

Performance Metrics and Reporting

Kentico also provides detailed performance metrics that help you measure metrics like site traffic, campaign success, bounce rates, conversion rates, and user demographics. These metrics can help you understand your audience better and understand their journey on your website. If something feels off, you can always make data-driven decisions to improve your site’s functionality, optimise marketing efforts, and ultimately increase sales.

Customisation and Scalability of Kentico

The customisation options and scalability features of Kentico makes it suitable for different business sizes and types. 

Custom Web Solutions

From design, features, plugins, and development elements, Kentico’s customisation options help create websites that are optimised for each business’ specific requirements. It has custom templates, modules and bespoke integrations with third-party tools, so you get full control over how your website looks and functions. 

Scalable Architecture

As your business grows, Kentico can grow with you. Its scalable architecture supports increasing traffic, expanding content, and additional functionalities without compromising on performance. It can help you in managing high-traffic spikes and to scale across multiple regions or markets.

View our case study: City of Belmont

Bottomline: Kentico CMS Overview

Kentico is a powerful and flexible platform for content management and digital marketing. It has a user-friendly interface, strong security, open integration and built-in ecommerce, with analytics, personalisation and AI in the same place. If you're planning a new site or moving from Kentico 13, start with our Xperience by Kentico services in Perth.

About Dapth

Dapth is your Perth digital consultancy, building connected digital systems from websites and intranets to applications, software, ERP and AI tools. For more than 15 years we have helped WA businesses, government agencies and organisations unlock advantages like streamlined workflows, increased efficiency, cost savings, new revenue and more powerful marketing.

We start with your organisation, not the technology: your users, your operations and your objectives. Then we connect everything across four areas:

• Digital Consultancy: Digital strategy, service design and UI and UX design that map how your customers, people and systems should work together, before anything is built.
• Customer Experience: Websites and digital experience platforms on Xperience by Kentico (Kentico Gold Partner), Sitefinity, Umbraco and Payload CMS, plus ecommerce.
• Employee Experience: Intranets and employee portals on Microsoft SharePoint, and workflow automation that takes the double handling out of everyday work.
• Operational Systems: ERP with Odoo as our primary platform (we are an Odoo partner), plus custom software, apps and the integrations that connect them.