Digital business analysts unpack what you think the process is.

Our digital business analysts love technology as much as our developers love code. They are methodical, deep thinkers who like to document and journey map.

Not shy of being in the driver’s seat our analysts aim to understand what you do, so they in turn can start formulating a plan to optimise how you operate. Unlike a traditional business analyst, a digital business analyst is experienced in understanding how digital tools can supplement non-digital processes. 
They review large portions of data, piecing the trends together and creating business cases for the opportunities they uncover. 

Our team are focused on building and optimising digital products based on a data-driven methodology. We capture, validate and propose steps that are required for an organisation to take advantage of digital.

“The digital landscape will never be the same as it was prior to the pandemic. COVID-19 not only sped up the rate of digital transformation, but also changed companies’ technology needs. Business analysis professionals help companies cope with the new, faster rate of digital transformation.”

Tiffani Iacolino – International Institute of Business Analysis

Looking for a digital business analyst?

Getting your own digital business analyst to review your operations ahead of a digital project has become an increasing trend. For a small business however this is a luxury, instead decisions are guided by an individual who seemingly knows what they are talking about, or worse, a salesperson. We have seen it all, CEO’s who set up their company intranet to IT departments implementing change management projects simply by deploying new core employee tools. There is a way to gain input from a subject matter expert ahead of starting any digital project. Our digital business analysts (DBAs) offer a different way of making business decisions. Your typical traditional business analyst, would focus more on the internal side of the business, a digital business analyst has a more external user facing focus. This is important as looking outward means more of a focus on how clients engage your business, and the flow of data into your business. Staff and clients are typically bouncing across multiple platforms and data is thrown all over the place. A digital business analyst maps out the touch points, notes the areas of transfer, considers the pain points, analyses the trends, and defines the true needs for an optimised experience for all your users. We never just start implementing a new digital tool within an organisation.

Digital business analysts are tasked with understanding and defining a company’s digital ecosystem. They take the SWOT analysis to a whole new level, identifying opportunities for a business to improve their overall performance by better management of their digital practices. They like to consume all the data possible in order to become the authority on how your business operates, so that when a plan for change is proposed it isn’t based on an opinion, it is based on fact.

Working in a digital world offers the most powerful thing any business could want, user data. Understanding this data and using it to create systems that drive growth requires an individual with an acute specialty in technology and user focused design systems.  

The objective of a DBA is to shift a business into having a digital customer-centric focus. There are technical but also creative familiar with owning digital projects and using agile development processes to achieve meaningful value to your business and quality user experience for staff or customers.

A traditional business analyst would focus more on the internal side of the business going down the rabbit warren of the processes you assign for them to review. 

Digital business analysts have a more external user focus, and look outwardly as to how a user (customer or staff member) engages with the business through the use of digital technology.

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