Elevating Global Presence
IMDEX’s Strategic Shift to an Enhanced CMS
This case study explores how a strategic CMS shift elevated IMDEX’s global presence, providing a scalable, user-friendly solution to power their long-term success.
The Challenge
IMDEX, a trailblazer in mining equipment and technology, was facing an important challenge - how to evolve their online presence to reflect their rapid growth and diverse brand portfolio. Their existing WordPress website was no longer up to the task. As their global footprint expanded, they needed a more powerful, scalable platform that could integrate their various brands and products seamlessly, while providing a superior user experience.
Enter Dapth.
The Solution
Dapth proposed a transformative solution: migrate IMDEX’s website to the Kentico CMS platform. Known for its flexibility, scalability, and seamless integration capabilities, Kentico offered the perfect foundation for IMDEX’s expansive global strategy. The migration was designed to deliver a bespoke, tailored digital experience that not only showcased their products effectively but also supported their future growth aspirations.
Steps to Transformation
Here’s how Dapth took IMDEX from a static website to a dynamic, high-performance digital platform:
- Discovery & Planning: The first step was a comprehensive assessment of IMDEX’s existing CMS. Our team identified key gaps and pain points in their current system, including poor scalability, slow loading times, and the inability to integrate their growing brand portfolio. From this, we developed a strategic migration plan that ensured a smooth transition, with minimal disruption to IMDEX’s operations.
- Development & Migration: We worked closely with IMDEX to build a fully customised Kentico solution. The new site included unique components designed to meet IMDEX’s specific needs, from product showcases to advanced integration capabilities. Our team handled the full migration process, ensuring that all data and functionality transitioned smoothly from their legacy platform to Kentico.
- Testing & Quality Assurance: Before going live, rigorous testing was conducted to ensure that the new Kentico platform would perform flawlessly. This included testing compatibility across different devices, checking site speed, and ensuring a seamless user experience on a global scale. We made sure everything worked as it should, because in today’s digital world, even a fraction of a second matters.
- Training & Support: To ensure IMDEX’s team could confidently manage their new website, we provided comprehensive training sessions. Additionally, we offered ongoing technical support post-launch to ensure that the new platform would continue to meet their evolving needs and be able to scale as their business grew.
The Impact
The transformation was immediate and impactful. IMDEX now had a modern, scalable platform that could handle their complex needs, allowing them to focus on what they do best - leading the mining industry. The new website didn’t just improve IMDEX’s online presence; it positioned them for sustained long-term growth, enabling them to showcase their products to a global audience with ease.
Here’s how the shift to Kentico elevated IMDEX’s digital game:
- 50,000 visitors: The IMDEX revamped website has attracted over 50,000 visitors around the world, driving hundreds of new leads.
- 100% Adaptability and Scalability: The Kentico platform’s inherent flexibility means IMDEX can easily adapt to changes in the market and scale with their business as it continues to grow.
A New Chapter for IMDEX
The transition to Kentico wasn’t just about upgrading a website, it was about preparing IMDEX for the future. This project didn’t just solve immediate issues; it laid the foundation for a digital evolution. With a scalable, high-performance platform in place, IMDEX is now poised for continued global expansion.
By migrating from a platform that was holding them back, to one that could propel them forward, IMDEX now stands stronger than ever in the digital space. And with Kentico as the foundation, the possibilities are limitless.
We recently completed a website rebuild project and worked very closely with Dapth, who delivered an excellent product. Dapth’s professionalism and dedication made the process smooth and productive.
Communication was key during this project, and Dapth did a really good job.
Daniel Rodriguez
IMDEX
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