Digital projects can be either narrow or wide. Narrow projects are small in scope and could include software development, digital marketing, website design, and search engine optimisation. Wide projects, on the other hand, are larger and continuous, and often lead to more projects. Examples of wide digital projects include process transformation, domain transformation, and business model transformation projects.
Digital project management doesn’t have to be difficult. When done well, it is an opportunity for both the client and the agency to steer success. However, a common issue in digital project management is lack of strategy. These types of projects require careful thinking, forethought, and team collaboration.