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Lead Transformation With the Humble Website

3 minutes July 14, 2022
Ben Newton Digital Solutions Manager
The success of both private and public sector organisations relies on it. With personalisation and responsiveness are at the forefront, how did websites become sidelined, and left to IT? 

Your revolution begins with web.

In today's website landscape - where dynamic content can be generated based on user location, on any device from any location (without installing a new app) with just one click navigation and user data collection as standard - the typical website seems rather underappreciated in a DX, CX, UX world.

Terminology is an area of concern, while a website itself is a general term, it’s the equivalent of calling a Ferrari a car. Equally just like how not all cars are created the same – neither are websites. 

While some companies successfully ride the digital wave thanks to a game-changing implementation of a ‘website,’ others seem to fight the current at every turn. Not all websites are created equal, do the same thing, or produce the same results. You may produce a website that looks fantastic and runs smoothly, but if you fail to link it to your business objectives (and business systems), then the value it offers will be minimal.

"Only by matching your website carefully with your business objectives will a new system bring about digital transformation that is of real value."

Phil Allen - Director at Dapth

Cloud based technology can do more than you think

With the rise in global growth, pandemics, and technology evolution, companies are relying on cloud-based technology more than ever before to keep up with this rapid change for business continuity purposes. Many businesses have had their operating models changed or reinvented through adopting new digital ways of doing things.

A valuable part of strategic planning, and your digital innovation, includes the use of your website - they are linked. A website is a cloud-based piece of organisational technology, not an isolated digital presence run by an external communication team or digital agency. It should always be built around core business strategy first – only after this, should decisions be made about the individual tools, technology, and platforms to be used.

Websites lead digital transformation

Websites can now incorporate complex user experiences through things like custom customer portals, or multi-site staff intranets thanks to mobile technology - your web experience will work for you on any device and browser type. 

The technology gates are open, but before you dash to the finish line with a pop-up WordPress plugin or advice from a sole trader developer who is here one day gone the next, the total cost of ownership, technology matrix, data driven investigation, security requirements, risk analysis and transfer in knowledge plans must all be considered to your unique case.

The benefits of teaming up with Dapth

  1. Our digital team lead and implement your project from beginning to end (no outsourcing anything).
  2. We proactively teach you how to manage your website yourself, removing the reliance on us or any web developer.
  3. When you are ready to evolve your website to execute your strategies, the same team are ready to partner with you.

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