In today's website landscape - where dynamic content can be generated based on user location, on any device from any location (without installing a new app) with just one click navigation and user data collection as standard - the typical website seems rather underappreciated in a DX, CX, UX world.
Terminology is an area of concern, while a website itself is a general term, it’s the equivalent of calling a Ferrari a car. Equally just like how not all cars are created the same – neither are websites.
While some companies successfully ride the digital wave thanks to a game-changing implementation of a ‘website,’ others seem to fight the current at every turn. Not all websites are created equal, do the same thing, or produce the same results. You may produce a website that looks fantastic and runs smoothly, but if you fail to link it to your business objectives (and business systems), then the value it offers will be minimal.
"Only by matching your website carefully with your business objectives will a new system bring about digital transformation that is of real value."
Phil Allen - Director at Dapth
With the rise in global growth, pandemics, and technology evolution, companies are relying on cloud-based technology more than ever before to keep up with this rapid change for business continuity purposes. Many businesses have had their operating models changed or reinvented through adopting new digital ways of doing things.
A valuable part of strategic planning, and your digital innovation, includes the use of your website - they are linked. A website is a cloud-based piece of organisational technology, not an isolated digital presence run by an external communication team or digital agency. It should always be built around core business strategy first – only after this, should decisions be made about the individual tools, technology, and platforms to be used.
Websites can now incorporate complex user experiences through things like custom customer portals, or multi-site staff intranets thanks to mobile technology - your web experience will work for you on any device and browser type.
The technology gates are open, but before you dash to the finish line with a pop-up WordPress plugin or advice from a sole trader developer who is here one day gone the next, the total cost of ownership, technology matrix, data driven investigation, security requirements, risk analysis and transfer in knowledge plans must all be considered to your unique case.