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Digital Strategy is Another Meaningless Buzzword

4 minutes July 26, 2022
Daniel del Pino Digital Solutions Manager

You may have used the term yourself or heard it.

For years, 'digital strategy' has become a buzzword, finding itself used in conversations about achieving ambiguous goals, saving costs or improving outdated plans to innovate with the times.

The word actually means something, but no one questions it.

That is essentially the problem with most digital strategies - they are not really a strategy at all. They’re just a bunch of words and ideas thrown together to make it look like there’s something going on - when in reality, there isn't...

Whether you're a newbie or an old pro, it’s important to partner with the right team who can guide your every step in this everchanging and slightly intimidating digital era. Don't let complexity stop you—building powerful strategies protects against risks, while helping reach milestones both big (claiming territory) and small. 

We transformed the 100 year old organisation Perth Zoo, starting with creating a 5 year digital strategy roadmap. Our initial workshops uncovered 700 organisational issues. We grouped them into 20 project categories, and started with tackling 4 of the identified projects that provided the most value first to the organisation.

“What Dapth did with the Kentico platform has transformed Perth Zoo from a 9 to 5 business to a 24 hour business…”

Claire Wright, Perth Zoo.

The Elusive Digital Strategy Myth and Legend.

The concept of a digital strategy is to help an organisation achieve their goals by implementing new technologies and business models in order for them to perform better. For businesses, it can be challenging when they are competing against other companies who have already transformed themselves. 

The first step should always come from identifying what exactly you view as a goal or metric of success: Increased revenue? Decreased costs per customer acquisition cycle (CPC)? Deeper connections within communities online or off? To start on the right foot towards achieving these ends use critical thinking skills and creative problem solving strategies that may work best based on where things currently stand.

Include the Do-ers in the Planning.

As part of this it is important to include multiple levels of stakeholders and staff members through a series of internal workshops and take the time to really dig deep. The objective is to discover which tools are frustrating, inefficient, or simply aren’t doing what they should be anymore. It is important to assess your current tools and resources in full, and often there are rogue tools or spreadsheets acting as a crutch for a broken process. Acting on these findings, along with staff buying into the change process, will be essential to forming your digital strategy. 

"The end goal of every project is to make life easier for our clients, while reducing costs. We do this by providing them with data driven, insight based digital solutions to alleviate pain points. We focus on streamlining work flows so staff can be more productive in the long run, without compromising quality or efficiency now. We don't just stop at checking out what's already available on market – we assess total long term costs compared to our development team simply building something bespoke for you, so you are not left paying for bloat subscription fees to proprietary software.” 

Phil Allen, Director at Dapth.

Know the People Your Digital Change Will Impact.

We work across multiple industries, and this cross pollination means our finger is always on the pulse.

We do not talk about technology when we do not have to, we ask what technology can do for your digital strategy not the other way around.

We help define the projects that your strategy addresses - giving proactive next steps for your organisation to take it from a word to action.

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