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Kentico first released Xperience in August 2006, with the latest version released recently.
In today's fast-paced digital world, selecting the right content management system is critical to online success.
Xperience is a comprehensive DXP (digital experience platform) that is more than just a CMS – and offers numerous benefits, enabling businesses to excel online.
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If your business requires a platform that rolls all your digital needs into one seamless package, then Xperience is a great choice. It boasts cost-saving benefits, security, and robust performance.
An award-winning digital experience platform uniting content management, digital marketing, and commerce, it's accessible on-premises or in the cloud, allowing companies and brands to provide tailored content to the right audience and optimise performance.
Whether you’re a marketer or developer, Kentico Xperience can enable you to deliver and optimise real-time customer-centric solutions across a wide range of channels for the business.
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Benefits to Content Editors
- Create sites using the ASP.NET Core design pattern, and leverage the Razor view engine
- Work using standard tools such as Visual Studio
- Can extend the website with customisations and integrate any ASP.NET-compatible libraries or tools
- Use an easy-to-grasp administration interface
- Can edit content via the Page Builder interface and a WYSIWYG rich text editor
- Can use workflow features and preview changes before publishing content live
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What is a DXP?
A DXP (Digital Experience Platform) is a software platform that manages digital experience, across a broad range of digital touchpoints that support the composition, management, delivery, and optimisation of contextualised digital experiences.
What are the Benefits of Using a DXP?
Variety of Features
Digital Experience Platforms (DXPs) such as Xperience by Kentico bring together various features that were once spread across different applications. They not only provide typical web content features found in Content Management Systems (CMS) but also integrate these tools with other functions. This includes simplifying headless architectures, streamlining analytics and improving customer experiences.
DXPs aim to meet the needs of organisations undergoing digital transformation by offering a suite of products working together. They provide an architecture for companies to digitise operations, deliver connected customer experiences and gain customer insights.
Efficiency
Kentico Xperience is positioned as a solution for achieving better business outcomes with efficiency. It prioritises speed, enabling quick time-to-market for businesses. With a technologically advanced foundation, regular updates, and scalability, it empowers teams to reach their goals swiftly and connect with audiences across various channels. This digital experience platform offers a range of benefits, including fast onboarding and an easy-to-use admin. It supports the use of common development frameworks like Microsoft .NET or React for building customised websites and allows the extension of the administrative interface with custom applications or integrations, creating a comprehensive digital ecosystem with preferred marketing tools.
Flexibility
Thanks to its highly flexible architecture, it also provides the freedom to grow solutions alongside evolving needs without the need for the costly re-platforming of projects. For businesses requiring marketing capabilities, the platform can be deployed as a set of fully-fledged digital marketing tools. The platform also facilitates confident content management, increased organic search traffic, and enhanced brand awareness, authority, and accessibility. The platform ensures efficiency and security in managing online content, in alignment with digital marketing and commerce efforts.
DXPs are more than just a content management system (CMS) – but provide all the tools you need to create stunning, consistent digital experiences and support your online presence, wherever you are on your digital transformation journey.
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Why Should I Upgrade to Kentico Xperience?
- Adaptability and scalability - Adopt a future-ready digital experience platform that evolves with you and provides regular updates, as the platform grows and scales with your business.
- Centralised documentation - Keep all content and documentation centralised by creating permission-based areas of the website, or subsite locations for an intranet or client portal. This way, content administrators only need to log into one system, to manage the information. This is handy when you’re dealing with document management, media libraries or other web services that need to be accessible remotely.
- Developer-friendly environment and security measures: Kentico Xperience supports both (model-view-controller) MVC and Portal Engine development models, providing developers with a flexible, efficient environment.
- Easy integrations - Integrations with Kentico Xperience are simple to implement, and it's one of the most frequent tasks performed by our team here at Dapth.
- Engaging customer experience and community support
- Exceptional user experience (UX) - Equip the marketing team with low-code or no-code tools that you know they will appreciate.
- Exceptionally secure web platform - A revolutionary tool in data security that even includes its data protection app to assist you in navigating the GDPR landscape.
- Fully integrated marketing suite - There's no need for additional tools to handle marketing automation, personalised experiences, or manage EDMs.
- Robust e-commerce capabilities and advanced marketing features: The platform provides comprehensive e-commerce solutions as well as seamless integration with popular payment gateways. It also offers automation, A/B testing, and analytics to empower marketers to run personalised campaigns and make data-driven decisions.
- Seamless content management and flexibility: Kentico Xperience offers an intuitive and flexible content management system.
- State-of-the-art technology - Kentico's Xperience is constructed using the most recent .NET technology - an open-source platform for software development that offers a variety of tools, libraries, and languages. This framework allows developers to create and operate software applications for Windows, Windows Mobile, within a unified development environment).
- Website personalisation facilitates smoother onboarding experiences, complemented by automation, enabling marketing and sales teams to convert enquiries more rapidly.
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Kentico Xperience Features
Content Management and Development
- Easy-to-use CMS
- Flexible website development platform
- Ability to edit content without technical knowledge
- 100% ASP .NET platform
- Forms creation without programming
- Open API and customisable providers
- Browser-based development for web designers
- Visual Studio integration for experienced developers
Marketing and Personalisation
- Track visitors, campaigns, and conversions
- Personalise content on both web pages and emails
- Automate routine marketing tasks
Documentation and Support
- Detailed documentation
Key Kentico Xperience Unique Selling Points
Speed to Market
Kentico Xperience ensures a quick speed to market, allowing organisations to swiftly adapt to changing demands. With a hybrid headless architecture, rich capabilities, and APIs for faster implementation, this leads to a higher return on investment (ROI).
Addressing Real Needs
Xperience addresses specific challenges faced by marketers, providing both autonomy and control for marketing teams. The platform empowers better engagement and ROI by catering to marketing needs.
Designed for Growth
Built with cloud-native features, Xperience prioritises security and scalability. With ready-to-go capabilities and built-in flexibility, you can future-proof for accelerated growth, ensuring affordability and high ROI.
Unified Platform
Xperience stands out with multichannel marketing tools that are ready to use. It seamlessly integrates with third-party tools, offering unified customer data access, for improved adoption across channels.
Competitive Edge
The platform delivers memorable digital experiences with efficiency, enabling businesses to achieve more with fewer resources. Xperience provides a competitive edge by emphasising efficiency and effectiveness in digital endeavours.
Empowering Developers
Xperience facilitates developers to market faster with comprehensive tools, supporting them on their journey through to digital maturity. The platform’s availability of the full source code adds an extra later of empowerment for developers.
Full source code is also available. Xperience by Kentico is a unique hybrid headless digital experience platform (DXP) designed to help businesses achieve better outcomes with fewer resources. This platform minimises overheads while maximising ROI and provides both ready-to-go capabilities for today's needs, as well as the flexibility to grow tomorrow.
As a cloud-native platform, Xperience by Kentico offers improved security, scalability, extensibility, and affordability, ensuring that businesses can unlock their potential for success. Xperience is a powerful hybrid headless DXP that can help businesses achieve their desired outcomes whilst minimising costs and maximising flexibility.
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Why choose Dapth for Your Kentico Needs?
- Expertise in Kentico: As Kentico Gold Partners, we specialise in building robust, technically sound websites using the latest methodologies. Our team is adept at upgrading your site to the newest Kentico versions securely and efficiently.
- Custom integrations: We excel in creating powerful custom integrations with Kentico, ensuring your website is not just a digital presence but a comprehensive digital solution.
- Maximising functionality: Our expertise allows us to make insightful recommendations on how to maximise the out-of-the-box functionality offered by Kentico.
Our comprehensive Kentico services include:
- E-commerce solutions: We deliver seamless e-commerce functionality, integrating Kentico’s robust features and functionality to create a consistent and compelling online retail presence.
- Online marketing tools: Utilise Kentico’s web analytics, lead scoring, and marketing automation to optimise your campaigns and enhance customer engagement.
- Intranet and collaboration: Our solutions include easy-to-use project management tools and advanced collaboration features, making internal communications more efficient.
- Responsive design: We ensure your Kentico website is responsive, providing an optimal viewing experience across various devices and platforms
Why Dapth Stands Out
- Local expertise: Based in Perth, our team offers the advantage of local knowledge combined with global standards.
- No outsourcing: We handle all aspects of your Kentico project in-house, ensuring quality and consistency.
- Long-term commitment: Our relationship with clients goes beyond project completion. We are committed to your long-term success and digital growth.
The Takeaway
Our squad consists of developers and marketers who are certified by Kentico. Regardless of whether you require Kentico administrator or developer training, we have prepared workshops to instruct and cultivate Kentico users.
At Dapth, our mission is to transform the understanding of content management, by transitioning clients from conventional CMS approaches to the contemporary age of digital experience platforms such as Kentico Xperience.
Contributors
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