Now, we are not saying that some CMS are better than others, but we do think Kentico CMS is a game-changing platform that combines content management with cutting-edge digital marketing tools. It offers flexibility and power to scale your online presence.
Let’s talk more about Kentico and its features now.
What Is Kentico CMS
In the era of run-of-the-mill CMS, Kentico is a powerhouse platform that is innovative and has an all-in-one solution to create dynamic websites, running digital marketing campaigns, and driving customer engagement. Whether you’re managing a basic, small-scale website or a complex enterprise-level website, Kentico gives you the flexibility to grow and scale without missing a beat.
With its integrated marketing tools, built-in ecommerce support, and advanced personalisation capabilities, development through Kentico CMS helps businesses streamline their digital operations without the need of integrating hundreds of tools and third-party plug-ins.
Key Features of Kentico CMS
Here is a quick look at the most amazing features of Kentico:
User-Friendly Interface
One of the standout features of Kentico CMS is its user-friendly interface. It is designed with non-technical users in mind, making it easy for businesses of all sizes to create, edit, and publish content without needing extensive coding knowledge. It has drag-and-drop functionality and customisable templates, which makes it perfect to be used for non-technical and simple websites.
Enhanced Security
Even though the digital platform is expanding day-by-day, the threats that come with it are increasing even more. With security kept in mind, Kentico CMS is designed with features like role-based access control, data encryption, and regular security updates to ensure that both your website and user data are fully protected. Because of these integrated security protocols, you get a secure website that stands against the potential threats.
Integration with External Systems
Even though Kentico has a lot of in-built functionalities, it still is highly flexible to integrate with external systems. A lot of Kentico reviews are about how much companies are benefiting from these integrations. You can connect your CRM, ERP, or marketing automation tools to add to Kentico’s capabilities. This ease of integration lets your website and all other platforms to transact data efficiently.
Recommended Reading: Kentico vs Sitecore
Customer Engagement with Kentico
Kentico CMS is built to improve customer engagement by creating highly personalised and interactive digital experiences. Here is how Kentico achieves that:
Personalised Content Delivery
One of Kentico's unique capabilities is its ability to deliver personalised content to different user personas. You can track visitor behaviour and preferences through the platform and customise content for different user personas, so they can only receive information based on their interests or previous interactions with your site. This level of personalisation improves the user experience and drives conversions and customer loyalty by delivering the right message to the right people at the right time.
Marketing Automation Tools
Kentico CMS comes with built-in marketing automation tools that connect your paid marketing tools to your website so you can gain in-depth insights on your user’s behaviours. It allows easy ways to set up automated email campaigns and manage customer journeys. These automations reduce manual labour, help in delivering timely follow-ups, and driving engagement without overwhelming your team with repetitive tasks.
Comprehensive Digital Experience Platform
Xperience 13 by Kentico is a great tool that connects content management and digital marketing functionalities, so you can manage multiple digital channels from a single platform. Out of all Kentico reviews, a great portion is about the benefits of Xperience 13. The platform’s built-in feature makes it a powerful tool for businesses wanting to streamline their operations and create thorough digital experiences.
View our case study: Banks & Bloom
E-commerce Capabilities of Kentico
Kentico has in-built features for ecommerce, which makes it ideal for an improved shopping experience for your users.
Comprehensive E-commerce Solutions
Kentico comes packed with a range of e-com tools that simplify the day-to-day management of online stores. It has inventory management, payment gateways, product catalogue creation and discount management. It also supports multi-currency and multilingual stores, which makes it an excellent choice for businesses with international customers.
Enhancing Online Store Performance
Performance is the key to running a successful online store, and Kentico has built-in features designed to optimise every little aspect of the online shopping experience. Faster load times, efficient inventory management, optimised checkout process, reduced friction for customers and minimal cart abandonment rates, Kentico does it all!
Kentico Analytics and Reporting
Powerful analytics and reporting tools help you to track customer interactions and website performance in real-time.
Real-time Insights
Kentico offers real-time analytics so you can monitor customer behaviour in real time and learn how visitors are navigating your site, what content they’re engaging with, and where they might be dropping off. You can also track page views, conversion rates, or traffic sources. These easy-to-access analytics help you improve your existing content and website structure so it is better suited for your customers.
Performance Metrics and Reporting
Kentico also provides detailed performance metrics that help you measure metrics like site traffic, campaign success, bounce rates, conversion rates, and user demographics. These metrics can help you understand your audience better and understand their journey on your website. If something feels off, you can always make data-driven decisions to improve your site’s functionality, optimise marketing efforts, and ultimately increase sales.
Customisation and Scalability of Kentico
The customisation options and scalability features of Kentico makes it suitable for different business sizes and types.
Custom Web Solutions
From design, features, plugins, and development elements, Kentico’s customisation options help create websites that are optimised for each business’ specific requirements. It has custom templates, modules and bespoke integrations with third-party tools, so you get full control over how your website looks and functions.
Scalable Architecture
As your business grows, Kentico can grow with you. Its scalable architecture supports increasing traffic, expanding content, and additional functionalities without compromising on performance. It can help you in managing high-traffic spikes and to scale across multiple regions or markets.
View our case study: City of Belmont
Bottomline: Kentico CMS Overview
To round it all up, Kentico is a powerful and flexible platform for content management and digital marketing. It has a user-friendly interface, advanced security measures, seamless integration capabilities, and comprehensive e-commerce solutions which makes it a standout choice for businesses of all sizes. With real time analytics and reporting tools, customisation options, and scalable architecture, Kentico is designed to meet the evolving needs of modern businesses. So when you choose Kentico, you are choosing to transform your digital strategy and deliver exceptional customer experiences.
FAQs about Kentico CMS
How does Kentico CMS enhance customer engagement?
Kentico CMS improves customer engagement through its integrated digital marketing features, personalised content, marketing automation, and advanced segmentation. Businesses can track user interactions across channels, refine marketing strategies based on data-driven insights, do A/B testing and use real-time analytics to users.
Can Kentico CMS support multiple online stores?
Yes, Kentico CMS is able to support multiple online stores. With its multi-site management capabilities, you can create and manage multiple online stores or websites from a single platform. And you’ll be able to create unique content, design, and functionality, for each online store.
How secure is Kentico CMS?
Kentico CMS has built-in authentication, role-based access control, and SSL support. It complies with industry security standards and provides tools for secure content management, such as encryption, activity logging, and security audits. So it is safe to say that Kentico is pretty secure.
How does Kentico CMS handle scalability?
Kentico CMS handles growing business requirements through a flexible architecture that scales vertically (increasing resources on a single server) and horizontally (adding more servers).
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