Importance of a Strong Website
The significance of a secure, visually appealing website in 2023 cannot be overstated. In the current digital era, websites are one of the primary customer touchpoints that help establish credibility and trust. They are crucial to your business and provide the perfect opportunity to convey your business story and unique brand personality, and a chance to showcase how your business stands out.
The key messages to include on your website should highlight what sets your business apart, provide a clear sense of what the company offers, displays contact information, and third-party validation (such as reviews and endorsements to build credibility).
Before beginning the website build process, it is important to have a:
- Solid, clear understanding of your website’s goal
- Budget in mind
- Examples of what you do and don’t like