7. Determine Your Key Goals
When setting goals for your digital strategy, it's best to start large and work your way down. What's the big picture? Maybe you want to make a certain product more accessible online. Perhaps you want to reach a market segment that you have missed out on in the past.
When you have your optimal goal, you can prioritise tasks within your digital strategy.
8. Identify Your IT and Hardware Needs
Offering digital services takes more than programming and designing. It takes a variety of IT hardware to maintain them too. Your shopping list will depend on the services you plan to offer, how you want to support them, and the staff you have available to manage them.
This is a critical part of the process because customers have little patience for digital services that don't work well. In fact, most people will leave a website if it doesn't load in three seconds. Yes, you read that right, just three seconds.
9. Research Current Trends
We've talked about getting to know your competitors and audience, but there are other trends that should impact your digital strategy too.
Check out trends like the types of digital services people are using today. Find out the design trends that are attracting and engaging today's users so you can incorporate them into your digital strategy.
10. Develop a Production Plan and Calendar
Now that you have an idea of everything you want to include in your digital assets, it's time to create a plan. Develop a production plan with a clear calendar of what you want to accomplish and when.
Digitising your business is an extensive process, so break down the project into stages to help you feel more in control and less overwhelmed. Make sure you're getting the guidance of someone who knows the production process, and how much time to budget for each step.
11. Start Gathering Data
As with anything you do for your business, you need to know how well your digital strategy is working after it's in place. How? Set up a process to do this from the start.
This could be part of the programming and development, or you may use analytics that are already available. You need an established set of metrics to track for each digital service.
12. Create an Assessment Schedule
What's the purpose of having all that data if you don't use it? There is none.
That's the next step for your digital strategy: scheduling time to evaluate the data and make conclusions. Use the metrics you established to adjust your digital services and make them more effective.
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