There are many tangible benefits to a strong digital brand identity and it is as relevant as ever – regardless of your digital standing, your customers will have an expectation of a strong online presence equating with professionalism.
In today's fast-paced digital world, a strong digital brand identity is essential to success.
Brand identity is who your organisation is – this statement needs to be clear and resonate through all aspects of the business to create a lasting impression.
A complete brand identity includes many elements. Every detail of your brand identity impacts brand perception, recall, and trust - from colour palette to logo design. There are tangible benefits to a strong digital brand identity and it is as relevant as ever – regardless of your digital standing, your customers will have an expectation of a strong online presence equating with professionalism.
With 85% of consumers conducting research before they make a purchase online (Forbes) and approximately 3.8 million Google searches conducted each minute, a digital presence extends to all touch points that consumers may experience with your brand online. Having a strong digital brand identity:
Elements of brand equity include brand awareness, brand loyalty, perceived quality, brand association, and other assets.
There are several digital brand identity services that we offer, including:
When you choose our digital brand guideline services, you can expect a collaborative partnership that utilises our technical prowess to enhance brand vision. We start by understanding the brand’s character through interviews and user stories, and gathering brand information across the company, analysing competitors, and listening to clients and customers. We will work together to build out your brand style guidelines.
A robust brand identity helps you stand out, gain visibility, and position your brand as an industry leader. As a highly experienced digital development team, we have the expertise to ensure your brand is well-defined and consistent. Starting with a discovery session with a digital transformation consultant we articulate the various projects or touch points this journey would or could touch on. We then outline the value these could offer business goals. We also offer our brand identity services for all industries.
Essentially, every brand has its own ‘brand identity’, which is its ‘spirit’ or personality embodying the company’s vision – a combination of elements representing the visual interface of your brand to connect ideas between you and potential and/or existing customers. Crucial for any business, brand identity represents the company's vision and personality,
Your brand identity is not solely your brand logo although it is one of the most symbolic elements. Overall brand identity (including logo, colour palette, and typography) is crucial in building a strong competitive position in the market. This is because consistency leads to higher brand recognition, recall, trust, and confidence. Everything from the choice and coordination of colours to logo design impacts customer perception – how they see your brand.
Brand identity has several advantages for any brand, the most important of which are:
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