About Casa Homes

Turning home buyers into home designers on one editor-run platform

Casa Homes is a design-led modular home business born in Western Australia. Right-sized homes for Australian backyards: granny flats in Perth, secondary dwellings, and modular builds designed around the idea that the Australian dream was never about big houses or more land, but about staying close to the people who matter most.

Casa engaged Dapth to rebuild an unfinished website into a design-led homebuilding platform. The brief called for a brand-led brochure surface, an interactive Home Designer web app, and an editor-run content management system backbone that could grow with the business.

Project at a Glance

Client

Casa Homes

Industry

Real Estate / Modular Homes

Region

Western Australia

Platform

Payload CMS on Next.js

Integrations

Stripe (Casa Build Commitment deposit flow)

Focus Areas

Brand, Interactive Configurator, Editor Autonomy, Online Purchase

Services

Strategy, UX, Development, Content Modelling, Payment Integration

Project Evolution

Building a design-led homebuilding platform with an interactive Home Designer

An unfinished website that couldn't carry the product

Casa Homes had a real business but no digital front door to match it. The previous website had been started on an off-the-shelf builder and never reached a finished state. Pages were partially built, search engines were blocked by the robots configuration, and the platform underneath couldn't structure the configurability that a Casa home requires.

For a design-led business, the digital experience wasn't just failing to represent the brand. It was actively working against it. The absence of a credible online presence was constraining every part of the customer journey.

  • site invisible to search engines (blocked by robots configuration)
  • pages partially built and inconsistent
  • no way to configure a home online
  • no online purchase or deposit path
  • no editor control for the internal team
  • brand voice not carried by the digital experience

The rebuild had to solve for all six at once: SEO visibility, editor control, brand voice, product configurability, online purchase, and a foundation ready to grow with the business.

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