APM Group Corporate Website Case Study
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Measuring value
0%
Google Lighthouse Accessibility Score
0+
Clients served globally
0+
Pages of content migrated
"The impact of Dapth's work on APM's website redesign and development was significant and far-reaching. By upgrading from Kentico 12 to Kentico 13, we not only ensured the site remained supported and secure, but we also enhanced the user experience with a modern, intuitive design."
The process
Empowering Accessibility: APM's website redesign journey
The Challenge
APM faced a significant challenge with its existing website built on Kentico 12, which was no longer receiving support. This necessitated an upgrade to Kentico 13. While the content and site structure were to remain unchanged, a comprehensive redesign of the user interface (UI) and user experience (UX) was essential. One of the major hurdles for Dapth was the data migration process, particularly ensuring that all existing page routing was preserved to maintain SEO integrity. This involved a careful strategy for managing redirects across the site to prevent any loss of SEO ranking.
The Solution
Dapth implemented a multifaceted solution to enhance APM's website, beginning with a comprehensive UI/UX facelift that created a more modern and user-friendly experience. We successfully upgraded the site from Kentico 12 to Kentico 13, ensuring that all existing functionalities were retained and improved. In addition, we meticulously migrated approximately 3,000 content pages, including news and blog posts, while carefully managing redirects and URL rewrites to maintain SEO rankings. To further enhance the site’s inclusivity, we conducted thorough testing to ensure compliance with WCAG AA accessibility standards.
During the migration process, we transferred approximately 3,000 content pages. This included various types of content, ensuring that the integrity of the information was maintained throughout the upgrade.
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Steps
From comprehensive analysis of APM’s unique needs to meticulous testing and implementation, here’s how we transformed their website into a seamless, user-friendly platform.
Discovery & Planning
We conducted workshops to identify specific requirements to fully understand user needs, identified key features such as mobile-friendliness, WCAG AA compliance, powerful search functionality, dynamic content, and robust website administration tools. This enabled us to create a comprehensive digital strategy.
Development & Migration
Dapth implemented a comprehensive facelift and upgraded the website from Kentico 12 to Kentico 13, retaining and improving existing functionalities. Meticulously migrated approximately 3,000 content pages, managing redirects and URL rewrites to maintain SEO rankings and prevent loss of SEO integrity.
Testing & Quality Assurance
Performed rigorous testing to ensure compliance with WCAG AA accessibility standards and verified that all existing and new functionalities were working as intended.
Training & Support
Provided comprehensive training on the new platform and ongoing technical support to ensure a smooth transition and effective use of Kentico’s features. We also established a support system for continuous assistance and troubleshooting post-launch.
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Empowering accessible growth
We supported their vision and growth not just locally, but on a global level
The project encompassed the redesign and migration of four distinct sites: APM AU, APM NZ, Employable Me, and Ingeus Singapore. Through our comprehensive approach, we successfully migrated thousands of pages of content and ensured the transition to Kentico 13 was seamless. Dapth’s commitment to maintaining SEO performance, enhancing user experience, and achieving compliance with accessibility standards set the foundation for APM’s future growth.
The impact of Dapth’s work on APM’s website redesign and development was significant and far-reaching. By upgrading from Kentico 12 to Kentico 13, we not only ensured the site remained supported and secure, but we also enhanced the user experience with a modern, intuitive design.
Through these efforts, Dapth not only revitalised APM’s digital presence but also positioned the organisation for future growth, reinforcing its commitment to delivering valuable services to its diverse audience. The improved accessibility features have made the website more inclusive, allowing APM to better serve individuals with disabilities and ensuring compliance with global accessibility standards. This has not only broadened APM’s reach but also demonstrated its dedication to inclusivity and user-centric design.
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