The expensive part of any digital project is the coding. Once it gets into the hands of developers, then cost and complexity increases.
We triage all our digital development projects into the first step of the create process – visualisation. This then moves from UI to UX, then to an interactive prototype. We like to make things as clear and transparent as possible - so what better way then to assess and test the visuals before coding happens? Once a prototype is created, you can confidently pitch investors, stakeholders, or trial on real customers. This means that by the time your idea gets to the ‘build’ stage, it has already been refined with the confidence that what will be developed meets your needs and standards.
Daniel del Pino, Digital Solutions Manager at Dapth
As a highly experienced digital development team, we have the expertise to ensure your brand is well-defined and consistent. We often find ourselves receiving incomplete "brand guidelines" from other sources, leaving us with the task of filling in the gaps when developing a digital product.
Recognising this challenge, we have taken the initiative to address it head-on by offering our digital brand guideline services in a new way. Our approach involves an atomic design framework to create custom digital brand guidelines serving as your solid digital foundation, for products such as websites, apps, portals, and digital advertisements. These guidelines are not intended to be static end products; rather, they are designed to evolve alongside your digital assets, ensuring a cohesive and synchronised brand experience. For instance, if you decide to change the positioning of certain wording on one item, our guidelines will automatically reflect this change across all relevant elements.
Whether you already possess traditional brand guidelines or need assistance in developing them, our talented designers can seamlessly expand on your existing framework or enhance the robustness of your current brand guidelines. We are not a dedicated brand guideline agency, nor do we offer freelance brand guideline design services. Instead, we are a dynamic development team equipped with in-house creatives who are well-versed in responsive, multi-purpose, and adaptive design systems. We are different.
When you choose our digital brand guideline services, you can expect a collaborative partnership that utilises our technical prowess to enhance your brand vision. Together, we will establish a cohesive and impactful digital presence that resonates with your target audience. Let us take the lead in crafting your digital brand guidelines, ensuring that your brand identity remains consistent, memorable, and adaptable across all digital platforms.
Digital brand guidelines offer numerous benefits for businesses looking to establish a strong and consistent brand presence across digital platforms. Some key advantages include:
Digital brand guidelines are a set of instructions and standards that define how a brand should be presented and represented across digital platforms. It takes the standard concept of colour codes and padding and explores the work of UX / UI. The guidelines will cover considerations such as how a button animates, a web page loads or scrolls, if links underline or highlight and much more.
We have seen everything from 3 to 50 page brand guidelines. Often, they are heavily steered towards traditional applications for internal staff. Sometimes, they go as far as in-store signage or packaging, and how financial reports should look and feel. But digital brand guidelines go further than how to post on Facebook - they define how a web app feels, works and interacts with the user; they’re like the fourth dimension of a brand new digital world, where developers implement brand identity more than marketers.
Whilst traditional brand guidelines provide a foundation, it's recommended to have specific guidelines tailored for digital platforms. Digital brand guidelines consider factors such as responsive design, cross-device adaptability, and are usually produced in a platform that links directly to created artwork. For example, if you update the way a button looks on your brand guidelines, your website wireframes (that use the same) will also synchronously be updated. We refer to this as the ‘Atomic Design System’ that our team works from.
We can demonstrate what we've achieved for our clients. Amazingly, as they evolve, they start to address the digital solution being created. Later they evolve in line with the next digital solution and so on.
In the marketplace, there are some good examples of brand guidelines. They’re executed very differently across organisations as well as their level of involvement. An example of a more basic set of guidelines can be viewed here which gives a basic intro - to Walmart who do a sneak peak of the UX / UI guidelines, referencing much more complex guidelines for internal staff here.
Finally, Spotify has a great example of an online guidelines to help guide developers here.
Talk to us and see how we can transform your digital projects to the next level.
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