Your website migration may be in motion, hopefully we have a chance to talk before you start. Traditionally a website migration means you are making a significant change (or number of) that are noticeable to your users on the front end through design or functionality, or you are changing the tool used to manage the backend (content) of your website. For simplicity, we refer to a large refresh of functionality or design as a ‘website facelift’ or ‘feature update’. We save the term ‘website migration’ for when you are looking to change the content management platforms from one to another, looking to do a major version update of your current platform that requires significant re-building of elements, or moving from one hosting environment to another.
Daniel del Pino – Digital Solutions Manager at Dapth
Re-platforming or migrating your CMS to another CMS is a substantial decision, one that requires a clear business case to be captured and understood. Our consultants can help you assess what your specific requirements are, and what technology would be suited to facilitate your goals in the short, medium and long term. We want to avoid being reactive in decision making, instead that there is the right level of clarity and education to make an informed decision. You should be in a position where you are confident in deciding if migrating to another CMS is right for you, and what that new CMS should be.
The term site migration is broadly used across the web industry and especially SEO professionals who are referring to any major changes that can impact search engine performance. This covers elements like a change in the physical page structure, type of content or user experience design. Depending on whether you are applying the same design to a different platform, or completely changing both, careful attention should be made to the content changes and the URL paths. This can make a considerable impact on your search engine ranking.
Yes, the risk is making the decision without the right level of due diligence. When you migrate your website to a new CMS you are essentially starting from a clean slate. You need to make sure that all the features and functionality that you had (and still need) can be created or the end result facilitated on the new platform. Users may have grown used to the previous website, so it is important to consider your user journeys, and ensure they are still nurtured on the new platform. This also applies to your content administrators who were used to one way of working and will also require training on the new platform. The largest bottleneck we see on any migration project is transferring of content or data. We highlight this at the very start of your enquiry, and make sure there is a plan to manage this.
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