There are many choices for a CMS (content management system) that may be considered similar to Webflow. These typically include WordPress, Wix, and Squarespace. Each platform has its own pros and cons. The starting point should always be a quick roadmap on what you need for a website in the immediate, and what you may need in the future.
The main thing to avoid is needing to rebuild a website every few years, the selected platform should be able to evolve with your needs as they grow (hopefully you are planning on growth – whatever that looks like for you). Here is a quick look at Webflow compared to Wix, WordPress and Squarespace.
Wix
Wix is another cloud-based CMS that offers a visual editor and pre-designed templates. It is considered to not be as flexible as Webflow in terms of design and customisation, especially for the user experience elements. Webflow is a better choice for those who want more control over the look and feel of their website and plan to evolve the site, optimising user interactions while still having a simple content editing functionality.
Webflow requires a bit more technical knowledge to use than Wix, but overall it is a more powerful platform that also has the ability to add custom code for anything extra you may want to add.
Wordpress
WordPress is a popular open-source CMS that is known for its extensive plugin library and customisability. It can be more complex to use than Webflow and may require some coding knowledge. WordPress relies on plugins, and typically gets hard to use (and slow) as the site grows and evolves. Webflow is a more user-friendly option for those who want a visual drag-and-drop editor and don't want to deal with the technical aspects of website development. If you have used WordPress, Webflow offers an experience similar (we say this lightly) to the Beaver or Elementor theme builders.
Squarespace
Squarespace is a popular CMS that offers a variety of templates and design options. Squarespace offers a larger selection of templates than Webflow, however Webflow enables users to build custom templates, which Squarespace does not. Squarespace has a pretty great set of e-commerce features, including inventory management, shipping and tax calculations, and payment gateway integrations. Webflow also offers e-commerce features, but it is not yet as comprehensive as Squarespace (or many other e-Commerce specific website platforms).
Squarespace has a built-in blogging platform that allows users to easily create and manage blog posts. Webflow does not have a specific built-in blogging platform, but it can mimic the approach with the CMS database features and page templates (in combination with automation).